Webmaster Certification - WCW Assessment Exam

WCW Assessment Exam Overview
WOW Academy offers the WCW assessment exam, which helps determine the current skill level of a student seeking WCW certification. Since students have various levels of self- training, students are encouraged to take this assessment exam first to determine which courses and topics will need the most focus. Some advanced students may find they are ready to take the official WCW certification exam now. Once students have completed their training , they are encouraged to practice with the WCW assessment exam to sharpen their webmaster skills until they feel they are ready to take the official WCW certification exam. Each time a student attempts the WCW assessment exam, he/she will be presented with a new set of randomly selected questions similar to those found on the official WCW certification exam.

WCW Courses
The WCW courses are those courses that directly prepare students to pass the WCW certification exam.

	Web Design & Graphics
	E-Business

	Java Survival Skills
	E-Marketing

Taking the WCW Assessment Exam
The WCW assessment exam can be purchased via WOW Academy and then attempted online at any time.

WCW Assessment Exam Cost
The WCW assessment exam is $10 for students taking WOW Academy courses and $20 for those not taking WOW Academy courses.

WCW Assessment Exam Specifics
The WCW assessment exam contains 40 questions. Examinees have 60 minutes to complete the exam. Examinees scoring 70% have demonstrated that they have the skills needed to pass the official WCW certification exam. No certification is awarded for receiving a passing score on the WCW assessment exam.

WCW Assessment Domains and Topics
Listed below are the domains and topics addressed in the WCW assessment exam. These are the same skills found on the official WCW certification exam. The WOW Academy courses map well to the WCW domains and topics. Training centers are encouraged to ensure that their courses map well to these domains and topics to ensure students have the best chance of passing the WCW certification exam.

Domains and Topics
The table below lists the domains measured by this examination and the extent to which they are represented in the examination.

Web Design & Graphics
Website Identity Web Page Identity Website Date Stamps Navigation Etiquette Navigation Appearance Navigation Depth Navigation Models Content Quality Assurance Content Organization Web Design Mistakes Website Design Models Design Model Spacing Background Considerations The Creative Edge The Organizational Edge About HTML Editors The secret to high-end Web design Accessibility Standards	Accessibility Examples Accessibility Priority Levels Accessibility Guidelines Auditory and visual alternatives Consistent and simple documents Clear navigation mechanisms Don't rely on color alone Define the spoken language Create tables properly Using markup properly Using style sheets properly Scrolling and animated content Use new technologies carefully Embed content carefully Design for device-independence Self Standing Accessible websites Compatibility Concerns Hand held device Options	Favorites History Options Automated Features Options About Content Optimization Bandwidth Concerns Recycling Graphics Content Reduction Content Division Graphic Optimization Sizing Graphics Correctly Width and Height Attributes Compressing Graphics Web Graphic Formats GIF Graphic Optimization JPG Graphic Optimization Creating Java roll-over buttons Interface slicing to create a website

Java Survival Skills
Applet Overview Unorganized Applet Code Organized Applet Code Using Simple Applets Using Complex Applets JavaScript Basics JavaScript Strategy Reserved Words Defining Variables Assignment Operators Assignment Operators Logical Operators Comparison Operators	Arithmetic Operators Classes Defined Objects Defined Properties Defined Methods Defined Embedding JavaScript Hiding JavaScript JavaScript Comments Write and WriteIn HTML in JavaScript "with" and "for" "if", "else" and nested "if" JavaScript Functions	Alert, Confirm, Input Creating a Function onClick, onLoad and onUnload onMouseOver and onMouseOut onChange, onSubmit Last Modified Previous/Next Buttons New Java Detector New Browser Window Current Time/Date Visitor Timer Online Quiz Self-Disappearing Popup Window

E-business
Website Model Examples Website Models Overview E-Commerce Models Non E-Commerce Models Pre-Web Startup Tasks Occupational Licenses Setting Up a Business Entity Tax Id And Resale Certificate Choosing a Company Name Choosing a Web Name Business Merchant Accounts Using a Merchant Account Processing Orders Online	Processing Orders Offline Secure Web Pages Web Development Costs Web Development Tools Choosing a Web Host Domain Registration Pre-Construction Needs Collecting Content Developing a Good website Online Shopping Cart Privacy and Security Issues Maximizing website Success Usability Testing	Review Website Statistics Deep Linking Delay Customer Registration User Feedback Website Maintenance Search Engines Website Marketing Website Proposal Process Webmaster Income Streams Gaining Client Confidence Pre-Proposal Considerations

E-Marketing
Fundamental Marketing Rules Bad Products Do Not Succeed First is Assumed Best Second Is Not Bad Either Less is More Own a Keyword or Phrase Marketing Demographics The Power of the Brand Branding Defined Brand Quality Concerns Publicity Vs. Advertising Create New Brand Categories A brand must be focused Brand Extension Vs New Brands Sub Brands Concerns Brand Consistency Choosing a Brand Name International Brand Concerns Banner Branding Vs. Click-Thrus Banner Terminology Banner Optimization Pay Per Banner Impressions Free Banner Exchanges Grading Banner Exchanges Using Banner Exchanges Free Banner Drawbacks Paid Vs. Free Banners Search Engines Vs Directories	Search Engine Basics Hidden Content Alternative Keyword Search Terms Qualifying Keyword Search Terms Doorway Pages Making the Search Engines Happy Search Engine Popularity Link Popularity Click Popularity Popularity Search Engines Hand Reviewed Directories Pay Per Click Search Engines Metacrawler Search Engines Top Search Engines Domain Name Monopoly Keyword Domain Names Misspelled Domain Names Common Domain Misspellings Competitor Domains Your Mispelled Domains Direct Mail vs Direct Email Spam Email Opt-out Email Opt-in Email Purchased vs Rented Email Lists Renting a List Building A Better Email The Email Envelope	The Email Body Test Your Email Avoid Email Attachments When to Send Email The Unsubscribe Option Response Tracking Response Staff Newsletters Running Your Own Newsletter Newsletter Advertising E-Promotions Newsgroups Press Releases Affiliate Advantages Affiliate Disadvantages Affiliates Vs Advertising Affiliate Types Agreement Terms Affiliate Payments Building Affiliate Program Promote Affiliate Program Affiliate Screening Affiliate Approval Notice Affiliate Vs. Promocode Affiliate Tracking Self Referrals Affiliate Graphics Using Other Affiliates